Marketing Plan Template
Create effective marketing campaigns for new build developments — fillable templates for strategy, budget and measurement.
About This Resource
A comprehensive marketing plan template covering: development overview fields (site details, unit mix, price range, USPs), local market data analysis framework (house prices, demand indicators, competitor analysis), marketing channel strategy (digital portals, social media, Google Ads, email, print, events), 12-month campaign timeline template (pre-launch, launch, sustained, final plots phases), budget allocation table by channel with ROI tracking, content strategy (photography, video, drone, CGIs, virtual tours, brochures), and KPI measurement framework (leads, viewings, reservations, cost per lead, conversion rates).
What's Included
- Development overview template
- Market analysis framework
- Channel strategy planning
- 12-month campaign timeline
- Budget & KPI tracking
Who Is This For?
Estate agents and marketing teams creating marketing campaigns for new build developments who need a structured planning framework.